Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, January 06, 2020

Tech is just a cool tool, folks. Move along now.

For my sins, I occasionally look at corporate PR to see how companies talk about tech. This post by Satya Nadella would certainly win a bunch of Cringe Awards. I was struck (but not surprised) that tech is portrayed as a tool – and not at all as something, as Heidegger argues, that changes everything into stuff-ready-to-be-used (cf. section 2.1 of this SEP entry).