Rereading Mark Stavish’s Egregores prompted me to read the Book of Enoch (aka 1 Enoch) where the term Watcher (egregoros in Greek) is used to describe angels. I was struck that one of the terrible sins of the fallen angels described in Enoch was to teach humans technology. (The other was to have intercourse with women; angels are supposed to be spiritual beings and not be subject to lust.)
Philosopher John Haugeland says that one of the most fundamental differences between human beings and machines is that machines, and AIs in particular, don't give a damn. Things matter to us but not to machines. It’s quite plausible that AIs don’t give a damn, at least not yet. But is that just something that humans can do?
Meg Wright alerted me to the way brands are trying to build parasocial relationships with customers using anthropomorphism. The way RyanAir's TikTok is putting googly eyes on photos of its planes is the most explicit corporate anthropomorphism I’ve seen.
