2020s - Decade of Reliability?

In the PolicyTracker 2019 Christmas newsletter, Martin Sims argues that the consumer benefits of higher and higher broadband speeds become ever more marginal. The challenge for industry (especially 5G) is whether customers will pay extra for it. While I sympathize with the sentiment, this claim is not new; we hear it every time broadband speeds click up. Betting on “Consumers now have enough X” is a proven way to lose money... and yet.