Bringing a gun to a knife fight (spectrum edition)

As I pointed out in “Satellite spectrum efficiency” the satellite industry can’t win a spectrum auction fight with cellular since the cellular industry generates more $/Hz. This obviously generalizes to any number of industries competing in a license auction; the industry that generates the most $/Hz will always win. (The question of how overwhelming the win is, as a function of differences between industry $/Hz distributions, is left as an exercise.) So what?