Advertising to AIs

 Agentic AI is a trending term. If the hype comes true, perhaps all that will be left for humans is to buy things. But what if AIs start clicking on ads?

Enframing beyond Standing-reserve

I view technology as know-how that changes our relationship to the world, rather than as merely tools or human-made artefacts. This perspective is influenced by Heidegger, who claimed that modern technology makes us see everything as resources to be optimized and exploited. I’ve been wondering whether other technologies also change our perspectives, but not in that specific way.

Fear Orgs not Bots

 Tom Gauld's delightful cartoon "Department of Machine Poetry Research" shows a room full of robots at rows of desks. Two people are looking in from a door at the back, with one saying to the other, "The poetry is absolutely dreadful, but anything that distracts them from rising up and enslaving us has to be a good thing." It beautifully captures both our fear of automation and our inclination to over-attribute agency to machines rather than the organizations in which they're embedded.

Unsperiments

I think of experiment as a reasoned procedure to learn something by trying out a series of variations. (Wikipedia notes the importance of "repeatable procedure and logical analysis," for example.) I enjoy baking beskuit (South African rusks; think Boere-biscotti) because it's an endless experiment: with every batch, I try something new.