Thursday, January 09, 2025

Another one ducks the blame

 I've observed that leaders love to take credit for corporate success, bolstering the impression that CEO's determine corporate action, but they disappear when things go wrong. American Airlines failed business travel overhaul offers the latest example.


Previous examples include the Bud Lite social media fiasco and Boeing's travails. In a WSJ story today about how the US's "second-largest carrier playing catch-up to rivals after its bet to overhaul corporate travel failed," the fatally flawed plan isn't attributed to anybody: "American announced its plan to overhaul business travel in 2022, aiming to cut out the middlemen it thought mucked up its relationship with fliers."

The article notes that "American Chief Executive Robert Isom has been on an apology tour." Did Isom accept responsibility in private? I strongly doubt it.

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