Meg Wright alerted me to the way brands are trying to build parasocial relationships with customers using anthropomorphism. The way RyanAir's TikTok is putting googly eyes on photos of its planes is the most explicit corporate anthropomorphism I’ve seen.
(Yes, I know “corpomorphism” doesn’t mean what I’d like it to mean, but “anthropocorps” isn’t much better, let alone “anthropocorpomorphism.”)
I can't get TikTok video embedding to work in Blogger, so click on this for an example. If that doesn't work, try RyanAir's TikTok page. Here's a compilation on YouTube:
Meg also pointed me to the snarky persona of Wendy’s Twitter feed: examples on BoredPanda and WGTC.
Relatable corporate spokespeople, real and artificial, are of long-standing:
Jared/Subway
GEICO/gecko
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