File under the Not Rule: Craig Federighi, Apple SVP of software engineering, saying that the company's privacy changes had "zero" to do with their interest in ads.
Source: WSJ video, "Apple's Privacy Changes Have 'Zero' to Do With Interest in Ads: Executive," October 26, 2022, at time code 0:44, "Zero part of the motivation. . . . This was driven by our privacy team."
He seems sincere, convincing, and believes what he's saying. But that doesn't invalidate the Not Rule.
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