This post, and three more to come, aim to document a fascinating informal email discussion with Petri Mähönen in September 2020 about mythological ways of thinking about tech entrepreneurs and their companies. This was part of the on-going Tech & Myth project (see e.g. tech gods: Dec 2018, Jan 2019; project summaries: Jul 2020, Oct 2020). Massive thanks to Petri, and apologies for places where my paraphrases misunderstood or misrepresented him.
In the first post, I look at American digital entrepreneurs in the light of Nietzsche’s Apollo-Dionysus axis.