Unlicensed allocations have generated a massive, and to many surprising, amount of innovation and value (see the References below). The question is: Why?
Almost all of the value so far has come in the 2.4 GHz ISM band, mostly due to Wi-Fi but also to a lesser extent Bluetooth applications. There is never a single, simple answer to a Why question about a complicated nexus of technology, politics and user behavior, but my impression is that unlicensed partisans believe that it's due pretty much exclusively to the techno-economic characteristics enabled by the rights assignment regime: “openness” (Benkler), “managed commons” (Milgrom, Levin & Eilat), or “rule-based access” (Thanki).
I think it's at least plausible that Wi-Fi's undoubted success has been due to a fortuitous coincidence of band choice, physics and timing as much as to regulation: It turned out that the interference range was small enough that users didn’t really degrade each other’s performance; and the networking needs of their applications could be met by the bandwidth available around them. In other words: the capacity of the channel was larger than the number of people who interfered with each other, multiplied by the data they wanted to move.