"I suspect that whatever cannot be said clearly is probably not being thought clearly either" --- Peter Singer. (Mea culpa.) See the entry in my Quotes blog.
There’s a huge billboard on the 405 in Los Angeles advertising Bacardi and Diet Coke as
0 Carbs, 0 Sugar
Even if this were a true statement, it is still wonderfully misleading: alcohol (which has neither carbs nor sugars) still has tons of calories.